Google uses a different method to rank websites than most
search
engines. This isn't the days of inserting some META tags and
be done with it. You must invest time to rank well in Google;
however it is well worth it when your pages start to rank high
in the most used search engine on the net.
GIGANTICALLY IMPORTANT TIP: Search engine optimization
covers many areas, however one of the most important dynamics
is
anchor text of inbound or incoming links. Quite
a few
search engines
put a significant amount of weight on the anchor text of your
incoming links, Google being the biggest fan. This in and
of itself can be determining factor as to weather or not you rank
well for your keywords. If you get a large amount of incoming
links from related sites with high PR (PageRank) and with your
keywords in the anchor text, you will win! Essentially that is
it. Ok, that's about 75% of it, but keep reading on.
VERY IMPORTANT TIP: Link popularity is key with Google
for higher rankings. Your ranking depends on it. Check out this
article on how to
increase
your link popularity. Your pages link popularity is measured
by PageRank, a system used by Google to determine the popularity
of your webpage's.
VERY IMPORTANT TIP: Link popularity means absolutely nothing
if you are targeting the wrong keywords. Do not overlook this
very important tip. Using a keyword research tool such as
Wordtracker
is highly recommended. Check it out.
VERY IMPORTANT TIP: Google puts a great deal of emphasize
on your Title tag. Ensure that you put your pages important
keywords in the title tag and as close to the front of the title
tag as possible. DO NOT, I repeat, DO NOT put your websites
name or company name in the title tag. Unless of course
your Coca Cola or Microsoft, then it's ok. This is called
Branding and unless that is your goal, don't do it. No one
is going to find you using your company name.
IMPORTANT TIP: Google also eats up header tags (H1,
H2, H3). Ensure that your keywords are in at least one or
two header tags. Also get them in a couple of Alt tags as
well. If your not familiar with Alt tags it's the wording
that is used to describe the images on your page.
MYTH: Meta Tags can determine rankings. Ok, it's not really
a myth as some search engine still use them (
Inktomi
optimization) in part to rank websites, but Google isn't one
of them. Google does however use the Meta Description tag to create
a summary for you webpage's description in the SERPs.
Make sure that the first sentence that utilizes your Keyword is
the one you want Google to display in the SERPs, because there
is no way to force Google to display a specific description.
As
stated above link popularity is the most important thing you should
concentrate on when optimizing for higher rankings in Google.
There are 2 types of links that help increase your link popularity.
1) Links from other websites using the keywords in the anchor
text.
2) Linking to your own pages with other pages within your site
also using the keywords in the anchor text.
Internal linking is a great way to pass PageRank to the most important
pages of your site thus increasing the chances of those pages
to rank well in Google. If you do this well you could
really help, say, your index page to rank higher in Google.
Although your pages content isn't really analyzed for ranking
your sites pages, Google does check it for the keywords you are
focusing on. Make sure that you have your keyword positioned throughout
your page at the top and at the bottom of your page. This will
present your site as a theme and may very well affect your rankings.
Put your main focus on link popularity of your site and you are
well on your to higher rankings in Google. Share our
Google tips with your friends.
Summary: Links, links, and more links is the best . Link
popularity should be your main focus as it's the most important
part of ranking well for Google. Ensure you have keywords in your
Title tag, header (h1) tags and in anchor text on your page. These
Google tips will get your web
pages ready for high rankings.
Now that you are aware of what it takes to get higher rankings
in Google, be aware that there are software programs such as
Arelis that will explode your link
popularity. Check it out!
Discuss this tutorial in our
Google Forums.
If you are interested in providing our Google tips on your site
you may link to it by clicking on the "Get Link" below
and pasting it onto your webpage. It is recommended that you first
paste this link in Notepad and then into your webpage.
