What NOT to do!
Link farms - A link farm is loosely defined as
a page that lists links solely or mainly for the purpose of achieving a high
Google PR. Free-For-All links pages are often considered link farms by Google.
Be careful who you link to! Realistically, you can't control who links to you,
so incoming links will not hurt your site's ranking. But you control directly
who you link to so Google will ban or penalize your site for linking to a "bad
neighborhood".
Spamming - Don't send unsolicited commercial emails (SPAM). Enough
said.
Selling PR - Blatantly advertising the fact that your high PR site will
sell a link to another site in order to boost that site's PR is another big
no-no. Selling
advertising in the form of a link on your site is
perfectly acceptable. Selling a link for the stated or implied purpose of
increasing a site's PR is not.
Multiple identical sites - In order to increase PR, some webmasters
will create and interlink multiple pages all with identical or very similar
content. This is not allowed.
Multiple domains - Creating multiple domains that redirect to one page
is not allowed. Also, creating multiple domains with the same or nearly the
same content and then interlinking them is a no-no. If you have multiple sites
place unique content on each site. Doing otherwise will result in a ban or
penalty.
Excessive links - Google recommends having no more than 100 links on
any given page. Having more than 100 links won't result in a ban but it can
result in a lower PR.
If you refrain from using any of the above techniques you can avoid a Google
penalty. The best way to attain a high PR and placement in the Google listings
is to stay on Google's "good side". Now that we have the "don'ts" out of the
way, let's get started with the "do's"!
