PageRank is a numeric value that represents how important a page is on the web.
Google figures that when one page links to another page, it is effectively
casting a vote for the other page. The more votes that are cast for a page, the
more important the page must be. Also, the importance of the page that is
casting the vote determines how important the vote itself is. Google calculates
a page's importance from the votes cast for it. How important each vote is taken
into account when a page's PageRank is calculated.
PageRank is Google's way of deciding a page's importance. It matters because it
is one of the factors that determine a page's ranking in the search results. It
isn't the only factor that Google uses to rank pages, but it is an important
one.
The best way to check your PageRank is to download Google’s Toolbar on your web
browser. PageRank can from 1 to 10, with 10 being the highest. Look for the
small bar which is located to the right of the “search the web” button. The bar
will show all or part of it colored green. Hold your mouse over the PR bar to
determine your specific page rank. It is that simple.
How to increase your PR?
Follow these steps and you will be on your way to building a great PageRank.
• Look for quality sites that compliment your products and services.
• Find sites that have a PR of 4 or above.
• Submit your site to top
directories is a great way to increase
PageRank.
• Look for "themed" directories (related to your industry) to submit your
website to. For example, if you are a manufacturing company, look for
manufacturing directories, B2B search engines, etc.
• Do you belong to any professional organizations related to your industry? If
so, have your website listed within their membership directories. This is very
simple and a great way to incorporate link popularity building strategies.
• Study your competitor's websites and see who links to them.
• Have website links from your clients, partners, vendors, subcontractors, etc.
• DO NOT participate in FFA Pages. Free-For-All link pages are sites that allow
you to submit your link to them for free. If you hate spam in your inbox, stay
away from this so-called link popularity building strategy.
• DO NOT participate in link popularity building farms. A link building farm
consists of sites that link to other sites for the sole purpose of increasing
their link popularity score. Unlike perfectly valid links to sites with related
information, sites that participate in link popularity building farming contain
links to totally unrelated sites.
If you follow these basic guidelines in building your PageRank, you will be off
to a great start.
If you are really serious about obtaining quality link partners to increase your
PageRank take a look at the popular software program
Arelis
For additional information about search engine optimization, please visit SEO
University at: http://www.key-position.com/university.html.
Corey Wenger, owner of Key Position Web Marketing – www.key-position.com, is a
contributing editor and search engine optimization expert. His company has over
3.5 years of experience in helping companies grow sales and profitability
through search engine optimization and web marketing programs.
