| The <H1> header tag is one of the most
important elements of SEO copy within your webpage.
Proper keyword
use in your header tag is known to improve search engine
rankings.
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A pages title tag usually describes what the page may be all
about and that is why we hype it so much. Another very important
tag is the <h1> heading tag. The heading tag is used to
display the pages heading. What a concept right! Search engines
especially Google looks for the heading tag on your page and will
usually create the description that it uses for the pages search
engine listing, from the very next viewable text after the heading
tags.
Headlines, apart from giving a brief preview of what follows in
the body copy, are also used to pass on the most relevant information
on the page.
In SEO Copywriting too, headlines are as sacred as in most other
mediums of communications as search engines give high value to
text put in heading formats. So, place your keywords in the HTML
header codes <H1> and <H2> tags. For instance, the
headline of this page is Heading Tags: placed in the <H1>
tags. This is suggestive of what the page is about. The sub heading
Importance of Good Copywriting follows in <h2> tag. This
is then followed by keyword rich body text. Do you see a pattern
here? Keywords
in the title
tag. Keywords in the heading, in the anchor
text, in the copy,
in the meta tags.
Notice at the top of this page. You see "Heading Tag".
That is my heading tag for this page. If you look at the code
you will see the following:
<h1 style="margin: 0;">Heading Tag</h1>
If you are currently using a heading tag on your own page you
may be getting frustrated with the formatting of your <h1>
tags. You can easily control the size of the text, the color the
margins and so on within your <h1> tag by using Cascading
Style Sheets (CSS). That is why you see the style="margin:
0;" in my <h1> tag
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