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Use ALT tags as part of your overall search engine optimization
efforts. Keyword
optimized ALT tags will help in gaining higher search
engine rankings.
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What are ALT tags and why should I use them?
Search engines
can not index images or the text on them, therefore images such
as your logo will not play a factor in your search engine optimization
efforts. To remedy this, there are ALT tags, which are descriptions
of images in text format.
You must use ALT tags to ensure that search engines see
extra content on your site. Alt tags filled with keywords will
help you in gaining higher rankings by increasing your keyword
frequency.
Although we never, ever, condone using spamming techniques, search
engines have not been known for penalizing for "stuffing"
them with keywords. We're not telling you this to encourage spamming
the search engines because we know that the negative effects it
can cause. This is just informational. Do not repeat your keywords
more than 3-7 times.
ALT tags makes it possible for the the visually impaired using
text readers to read the tag of the images on your pages.
ALT tags:
- Describe images
- Add keywords to site text
- Should be used for each image
- Make sites accessible to the visually impaired
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