All Flash Landing pages
Getting a page indexed by
the
search engines has given many webmasters premature grey hair. Ok maybe
not because smart ones know to stay away from them or learn to work around them.
The Why
Pages that are designed pure flash typically have a problem getting ranked well
in the search engines. This is due to not having enough content that can be
spidered. Crawler-based search engines were primarily designed to index
HTML text and have a hard time following links in flash therefore your pages may
not get indexed. Some search engines such as FAST and Google claim that
they can now index sites using Flash.
The Fix
1. If you must have Flash on your site then try to build your site in
HTML pages with Flash movies placed inside the HTML document. This will
give your visitors the same visually attractive site.
2. Build both an HTML and Flash version of your site so search engines
will have something to crawl. If it’s important to you to have your entire site
in flash, you should also build a complete HTML version of your site and give visitors
the choice to click on either the Flash or HTML version from a static HTML home page.
3. The best option of them all is to not build your site in Flash.
Save yourself the headaches of trying to get into the search engines.
However, if
Flash is that important to you, you may want to consider a budget for an SEO company to
step in a help you optimize your site.
